Demonstrate how you would plan the development of a corporate Assignment

Demonstrate how you would plan the development of a unified communications strategy - Assignment ExampleFurther, the main purpose of devising a corporate communication strategy is to deliver the companys message to internal and the external interview (Steyn, 2000).Prior to defining the objectives of the companys corporate communication strategy, it is essential to critically analyse the companys profile and current organizational achievements. For this purpose SWOT analysis may be performed, to pick up companys strengths, weaknesses, opportunities, and the future targets of the company. Moreover, a PEST analysis must also be performed to grab an overview of the environment in which the company plans to survive and be (Cornelissen, 2014).The first and the foremost objective of the communication strategy is to devise a message that it wants to deliver to its interview. The audience is divided into two groups that are internal audience and the external audience.The sole purpose of de vising a corporate communication strategy for a company is to pave the way for the flow of information. As suggested earlier, in that location are two groups of audiences that are dealt by the company, and they are the internal audience and the external audience (Steyn, 2004). The internal audience include employees, investors, partners, suppliers, and other stakeholders. The external audience include governmental and nongovernmental organisations, general public, and other private companies. Communication with the internal audience is carried out at two steps (Steyn, 2012). The first step is of intercommunicate and developing knowledge and skills among the members of the organisation. The second step includes convincing the investors, bargaining with the suppliers, and satisfying the stakeholders of the company. For this purpose, one could suggest regular surveys at an organizational level, and periodical reports of the companys performance over six or twelve months. Further, the company may acquire the help of business consultants to evaluate its