Business and marketing Case Study Example | Topics and Well Written Essays - 750 words

Business and marketing - Case Study Example She carried out her research, came up with figures and statistics; on the strength of these, wrote a memo proposing that the vendors change their selling patterns. However, they mostly responded in a negative way and telling her, she does not understand their market while others did not even bother and her plan failed. Three months later she is told to redo the plan again taking to account the errors in the previous implementation, if is deemed feasible, she will be asked to implement it. This paper will examine why her first attempt flopped and how she must craft her second attempt if she hopes to sell her ideas successfully to the venders and implement her plan in the long run. Reasons of her failure can be attributed to several factors the most obvious one being the fact that she carried out most of her research and ignored or assumed the opinion and views of the ideas direct consumers who would benefit from its implementation. She gave little effort to boost awareness for her ideas, she worked alone and did not try to popularize or educate the field agents of the plans she had for them. By working exclusively, she locked out her beneficiaries from the planning session of the plans. She should have told them how they not only needed to change from small to big accounts but also how they should implement the change. While the logic behind her ideas is clear, she did not tell them which methods should be used to mediate the process and how they should vary their sales techniques to achieve her goal. Taking to account that every single of the agents has a unique marketing technique adapted to their individual tendencies and market situations, her memo was mostly too uniform to be practical. She assumed that everyone had small clients for the same reasons and they would get uniform benefits from making the shift. This explains why most of